Good Morning Britain presenter Piers Morgan has taken a swipe at Hollywood stars but was forced to apologise after swearing on live TV.

The former newspaper editor was introducing actress Lindsay Lohan just after 8am when he said most big-name stars “can’t be arsed” to appear on the breakfast show.

He was ticked off by co-presenter Susanna Reid and one viewer slammed him as “rude”.

Piers and Susanna
(Ian West/PA)

As he prepared to interview Lindsay, Piers said: “It’s very exciting because we don’t often get Hollywood stars sitting on this sofa at this time in the morning because they can’t be arsed to get out of bed”, before correcting himself and adding: “Can’t be bothered to get out of bed.”

Susanna told him to “excuse your language” before Piers said “sorry” for the mishap.

In January last year, Piers also had to apologise after using the word “bollocking” on the programme.