Two Esher sisters determined to beat the economic gloom opened a new PR agency start-up called LaCerta.

Louise Goldsmith and Carly Wonnacott want to be “a local Surrey player that competes on a global scale” with the leading London agencies.

Before starting their own company the two sisters had worked in various positions in marketing, PR and managing international brands for 20 years combined.

Ms Wonnacott said they wanted to work together to provide a full range of marketing services.

LaCerta plans operate around the world, with American market being the prime target.

The new agency said it was ready to help British companies with global ambitions and support international enterprises eyeing the UK markets.