Campaigners against soft pornography and violent images at children's eye level in newsagents have launched a new hard-hitting video this morning.

In the video, to mark National Children's Day, mums campaign group, Child Eyes, demonstrates what it sees as the abundant sexual and violent images children are privy to in their normal daily lives at the shops.

The group wants the Government to make it illegal to display pornography and sexualised images in public places, where children are permitted.

The mums also want better help and support for parents to protect their children from hard core internet porn and violent games.

After being started by Kirsty Hopley, Child Eyes has garnered support from Local Mums Online, a group headed by Kathy McGuinness.

Child Eyes conducted a survey among parents which found 65 per cent of them who complain about sexually explicit displays do not have a satisfactory outcome.

A recent Home Office report, The Sexualisation of Young People and the Bailey review, Letting Children be Children, made the case that children are surrounded by a "sexual wallpaper" in public and need more protection.

A spokesperson for the group said: "Child Eyes believe legislation is needed, and are asking people to watch the video, on National Children’s Day, and then sign the Child Eyes petition to ask government to do more to keep our children safe."

"The Government wants retailers to self-regulate, but Child Eyes can prove this is not working."

The group has also launched a petition to Edward Timpson MP, a minister at the Department for Education, which can be found here.