Cold callers not welcome in Cheam
Signs making it clear cold callers are not welcome have gone up in an area of Cheam.
The area surrounding Cheam Leisure Centre, between Church Hill Road, Malden Road and Priory Road, has been declared a Cold Call Control Zone meaning signs have gone up warning opportunists not to knock on doors.
The initiative, backed by police, Sutton Council, the local Neighbourhood Watch and the Chapra Residents' Association, aims to stop vulnerable and elderly people being tricked by unscrupulous traders and doorstep con-artists.
The 434 people living within the boundaries of the zone have been given information packs advising them on how to deal with cold callers. The packs include window stickers and advice on how to deal with troublesome phone calls and emails.
Alan Plant, of the Chapra Residents' Association and Neighbourhood Watch member, said: "This initiative is all about residents looking out for their elderly and vulnerable neighbours and making people feel safe."
Councillor Richard Clifton, Sutton Council's lead member for revenues and benefits, added: "Most people who call at homes are genuine, but it is important that we address those who are not genuine by raising awareness of the law and allowing consumers to exercise caution and choice."
The scheme was introduced after a survey showed 97 per cent of people living in the area consider cold callers a problem. It is the second Cold Call Control Zone to be introduced in the borough after one was set up in Belmont in 2011.