Morrisons backs Carshalton mother's campaign to get offensive mags out of children's sight

An example of the material campaigners are concerned about

An example of the material campaigners are concerned about

First published in News
Last updated
Sutton Guardian: Photograph of the Author by , Chief reporter

Morrisons is the latest supermarket to back a mum’s campaign against sexual and violent images at children’s eye-level.

Kathy McGuinness, from Carshalton, who fronted the Child Eyes campaign, has already forced the Sport, Nuts, Zoo and Front off the shelves in the Co-Op's 4,000 stores nationwide.

Sutton Guardian: Kathy McGuinness with James, 4 and Daniel, 19 months.

Mrs McGuinness

Now campaigners are celebrating after Morrisons promised to conduct a review of their news and magazine sections.

Mum-of-four, Mrs McGuiness, said: “They are a huge company and very powerful. We have been campaigning for quite a long time. We are really pleased it has been such a success from the beginning.

“This campaign is so important to us. To get this result we are just over the moon.”

A spokesperson for Morrisons said: "We pride ourselves on being a family-friendly store and are listening carefully to customers on this issue.

“We are now conducting a review of our news and magazine merchandising and will aim to reflect Child Eyes' concerns."

The group also successfully campaigned to get the British Retail Consortium guidelines amended to include Women’s Magazines which often feature rape and child abuse stories on their front covers.

They now advise retailers to be sensitive to the concerns of consumers, particularly in relation to the display of titles with front covers and content that may be inappropriate to display at a young person’s eye-level or below.

 


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Comments (5)

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12:01am Sat 25 Jan 14

Michael Pantlin says...

Where's all this leading next? Putting condoms out of reach of short people so they have to ask an assistant for a step ladder to buy them?
Where's all this leading next? Putting condoms out of reach of short people so they have to ask an assistant for a step ladder to buy them? Michael Pantlin
  • Score: 1

7:57am Sat 25 Jan 14

Niki R says...

Don't be facetious. These magazines have appalling headlines featuring rape, murder, incest and often images entirely unsuitable for children to see displayed next to their comics. I've looked at them many a time and cringed, and having recently overhead a flustered parent try to explain what the headline "a man dressed as Santa raped me" means without frightening their child shows Kathy McGuinness has done something very special in campaigning to have these awful magazines removed from children's eyeline.
Don't be facetious. These magazines have appalling headlines featuring rape, murder, incest and often images entirely unsuitable for children to see displayed next to their comics. I've looked at them many a time and cringed, and having recently overhead a flustered parent try to explain what the headline "a man dressed as Santa raped me" means without frightening their child shows Kathy McGuinness has done something very special in campaigning to have these awful magazines removed from children's eyeline. Niki R
  • Score: 2

10:19am Sat 25 Jan 14

Crease2000 says...

It's easier to take these things off the shelves than expect bored and paranoid mothers to take some responsibility and educate their little angels.
It's easier to take these things off the shelves than expect bored and paranoid mothers to take some responsibility and educate their little angels. Crease2000
  • Score: 3

11:14am Sat 25 Jan 14

Snork says...

I have 6 children and must confess to not really understanding this campaign? Not once ever have any of my children shown any interest in any adult magazine or questioned any front cover headline! Whilst we all want to protect our children they need some exposure in order to question the world as they get older. If all they see is colourful Cartoon comics how will they ever progress to the realities if this world? I understand there is no need for them to see nudity etc in front covers but really there has to be a line drawn so that full grown adults are allowed to see what they're buying!!! As with most things I would suggest if you don't want your child to see it then keep them away just as you would an unsuitable film or similar!
I have 6 children and must confess to not really understanding this campaign? Not once ever have any of my children shown any interest in any adult magazine or questioned any front cover headline! Whilst we all want to protect our children they need some exposure in order to question the world as they get older. If all they see is colourful Cartoon comics how will they ever progress to the realities if this world? I understand there is no need for them to see nudity etc in front covers but really there has to be a line drawn so that full grown adults are allowed to see what they're buying!!! As with most things I would suggest if you don't want your child to see it then keep them away just as you would an unsuitable film or similar! Snork
  • Score: 3

11:38am Mon 17 Feb 14

Jane M Davies says...

I admire Kathy McGuinness's tenacity with this campaign and would just like to set the record straight with regard to Co-operative Group's decision. As a locally elected member of the Co-op I worked with Kathy, encouraging her to become a member and thereby one of the owners of the Co-op. We are a democratic organisation and all members have the right to put forward their opinions on how the business should be run. Members all over the country engaged with the debate and as a result changed the policy. The Group was not "forced" to change anything but acted on many of its members wishes. I hope more members get involved, come to meetings, stand for election and see the benefits of an organisation owned by its customers and not shareholders.
I admire Kathy McGuinness's tenacity with this campaign and would just like to set the record straight with regard to Co-operative Group's decision. As a locally elected member of the Co-op I worked with Kathy, encouraging her to become a member and thereby one of the owners of the Co-op. We are a democratic organisation and all members have the right to put forward their opinions on how the business should be run. Members all over the country engaged with the debate and as a result changed the policy. The Group was not "forced" to change anything but acted on many of its members wishes. I hope more members get involved, come to meetings, stand for election and see the benefits of an organisation owned by its customers and not shareholders. Jane M Davies
  • Score: 0

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