Supermarket giants Tesco will no longer display newspapers with sexualised front covers at child eye level, after a campaign from group Child Eyes.

The movement, which aims to protect children from sexual and violent imagery, is fronted by Carshalton-based mum-of-four Kathy McGuinness.

Tesco will begin displaying papers such as The Sun and the Daily Star higher than child eye level by the end of the November.

Ms McGuinness and Child Eyes co-founder Claire Riseborough feel pictures of semi-naked women on tabloid front pages are degrading and expose children to sexism.

Ms McGuiness said: "We are delighted that Tesco has agreed to take these important steps to make their stores more family-friendly.

"We have campaigned hard on this issue for two years and it’s great to see Tesco now listening to parents’ concerns.

"We hope that other supermarkets will follow Tesco’s lead and act responsibly to protect children from sexist and degrading imagery in their stores."

Child Eyes have already been successful in getting Nuts, Zoo, Front and the Daily Sport redisplayed in all Co-op stores, and back in January supermarket chain Morrisons promised to conduct a review of their news and magazine sections.

Waitrose and Marks & Spencer are also in the process of agreeing a similar deal, she said.

Morrisons have since redisplayed women's weekly magazines with headlines about rape and child abuse, so they are no longer shelved in view of children.

Co-founder Claire Riseborough, said: "We completely support press freedom to publish whatever they like within the law, but we also support children’s right not to be exposed to sexualised material when they are just shopping in a supermarket with their parents."

Tesco’s customer experience and insight director Tracey Clements, said: "As a parent myself, I recognise that newspaper front pages can sometimes have images that are inappropriate for young children.

"At Tesco, we take our responsibilities as a family friendly retailer very seriously and it’s important that we do everything we can to promote the right environment in store.

"We’ve listened to Claire and the Child Eyes campaigners, and we’ve also asked our customers what they think about this issue.

"The change we’re making to our display panels in our Superstore and Extra formats will strike the right balance for everyone."