A tech start-up director is set to make millions after he was inspired to perservere by his father who became a success despite turning down the chance to record with Andrew Lloyd Webber.

Jon Payne, 46, was forced to move back in with his parents after a web company he started with friend Tim Fairchild left him struggling to make ends meet.

But after his father David missed out on the chance to work with Andrew Lloyd Webber and Tim Rice on Joseph and the Amazing Technicolor Dreamcoat, he was inspired by his positive attitude, and has turned his bad luck into a burgeoning new business.

Jon, who was born in Kingston and grew up in Chessington, said: "My dad turned down the chance to work on Joseph.

"He was sent a demo but he was running a fairly successful record label and said he didn't think they were ready.

"They could have been the record label of choice but they missed out.

"I was an on-and-off screw-up after coming out of a sales career, and then me and Tim struggled with the company.

"It's kind of funny - do you fail and be miserable, or realise it was your own fault and laugh at it?

"My dad used to tell the story about Joseph the whole time and I learnt from that, I was inspired by his positive attitude.

"He and my mum embraced failure with the same joy and revelry as success - sometimes even more, because it can be comedic to celebrate failure.

"I just decided to front up my mistake and learn from it."

David’s failed record and publishing company led to bailiffs knocking on their door, the loss of two houses and all of his and his wife’s savings.

His comeback started with a successful picture framing shop, to which he added a successful marketing consultancy firm - and now tours the US and the UK with his acclaimed An Evening with CS Lewis.

Jon started a web design agency with best friend Tim Fairchild in 1999, but left after the pair decided to prioritise their friendship over the business.

The company, started in the early days of the internet, focused on building end-to-end business solutions online when others were building websites cheaply and quickly.

Jon decided to leave the business and move back to Portsmouth, where dad David, now 72, and his late mother Marilyn lived.

There, he met Nicola, 47, who later became his wife, and moved to Bristol with her - where he set up new business Noisy Little Monkey.

David became an inspiration to Jon - instilling accountability, an appetite for learning and an understanding of how to turn adversity into opportunity.

He added: "Nicola persuaded me to jack in the business, get a job in Bristol and move in with her.

"I was working seven days a week and it was just too much.

"Then, I went and got a job for web developer, but I didn't enjoy it - they were so slapdash, and I did it for six months but felt like I was conning people.

"So Nicola and I started Noisy Little Monkey, I had the motivation to start a transparent SEO firm, which wouldn't bamboozle clients with technical jargon.

"For the first two or three years, we thought it would be an easy, 'lifestyle' job, but what happened was more and more people came to us.

"Instead of training them to do search engine optimisation, content marketing and social media, they wanted to pay us to do it for them.

"We kept saying no but gradually employed more staff, to take retainers, and then grew crazily on the basis of proactively speaking to our clients regularly - we're just doing things you'd expect human beings to do, but a lot of web companies don't."

Noisy Little Monkey now makes nearly £400,000 annual profit, and Jon has gone from a one-man band to a team of 12.

The team plan to become a £5m-profit agency in five years, possibly expanding across the country.